The Continental tire brand is oriented towards the future – with over 150 years of history, structure, character, and personality, not to mention an distinctive design.
We are passionate. Our enthusiasm for tires helps us deliver premium quality, innovative technology, and sustainability for the future – powered by the passion of our people.
We are customer-centric. We believe in creating the best solutions for you, whether you need safe and comfortable tires for your family car or commuter bicycle, scooter, or moped; enjoyable tires for your sportscar, luxury SUV, or motorcycle; race-ready tires for cycling or mountain-biking; or efficient fleet solutions for your transport business, agricultural farm use, port, or logistics and material handling needs.
We are innovative. We actively develop the latest technology, from new rubber compounds delivering top tire performance, to digital tire monitoring solutions helping fleets reduce total cost of ownership (TCO).
We are reliable. With 150 years of history, you can count on Continental tires to get you to your destination with confidence.
Continental partners with organizations, events, tournaments, sports teams, and athletes around the world. Our sponsorships bring our passionate, customer-centric, and innovative attitude to life – on and off the field. As a reliable partner to local, national, and international organizations, we support our vision for a better tomorrow.
Here is an overview of a selection of our partnerships:
Continental is an official sponsor of the Tour de France, presenting the winner of each stage. This partnership has been extended through 2027.
We not only equip the best cyclists, but also supply tires for all official tour vehicles as the official Safety Partner.
The tires for the safety vehicles contain sustainable ContiRe.Tex technology made of recycled PET plastic bottles.
In recent years, Continental has carried out exciting onsite activations for more than 1,000 customers each year.
Continental Tires has been an exclusive partner of the Asian Football Confederation since 2015 and continues to be the Official Tire Partner of the AFC national team competitions and the exclusive sponsor in the tire category for the 2021-2024 rights cycle.
The global sponsorship rights package encompasses major AFC national team competitions, including but not limited to:
Continental’s partnership with the Australian Football League (AFL) commenced in 2021, making 2023 our third season.
AFL is the Top 1 watched (broadcast) and attended sports event in Australia and the 5th highest total average attended league event in the world.
As major partner, Continental’s branding can be seen in traditional media coverage (TV, print, radio), social and online presence, and LED signage in stadium.
Additional entitlements include the AFL Runners, AFL ladder page on AFL website and app, online competitions and naming rights partner to the AFL Trade Period.
Copa do Brasil is the biggest club competition in Brazil. 92 clubs from all Brazilian states play against each other in 122 matches from February to September.
The champion wins the highest prize in Latin America and a place in the Libertadores of America.
All matches are broadcast on the main open and closed-circuit TV channels in prime time. Copa do Brasil experiences the highest average viewership.
Continental Tires continues its agreement with Major League Soccer (MLS) in the United States and Canada.
The extension, through 2025, gives Continental official sponsor and partner designation and names Continental Tires as the official tire partner of all 26 MLS clubs.
The multi-year extension, which began in 2010, also makes Continental Tire one of the longest tenured MLS partners.
For more than 25 years, the tire manufacturer has been a partner of the most important international soccer events.
With this partnership, Continental is investing in its brand presence in Germany and establishing a third strong sponsorship presence. This ensures high visibility for the brand.